Positive Consumer Ratings and How they Can Affect Your Business
Selling products, whether on the internet or in a physical store, has never been both easier and harder than ever before. Consumer ratings on various internet sites, for example, can tank any advertising or marketing effort you may endeavor – or they can create interest in your product like no other kind of marketing.
There are many reasons why consumer ratings do that, but it boils down to how the internet is currently viewed. People are becoming more educated when it comes to internet security, which includes scams. People now understand that not everything on the internet is true, that there are scams that include Nigerian Princes and of course, faked reviews.
Consumer ratings are generally from their peers, making them slightly more trustworthy. Getting those positive ratings can give a company a quick boost in sales or stop a product dead in its tracks, killing whatever moment it used to have.
Here are a few concrete ways how consumer ratings can help or hinder your products.
1. Improved Sales
Consumer ratings can serve as a form of advertising unique to the internet. People have been viewing advertising with more and more suspicion. Awareness of how it directly panders to them rather than how it offers benefits has made advertising slightly less effective.
However, ratings from other people are considered more trustworthy. Other consumers are assumed to have also spent their hard-earned money on it, making their opinion matter more. Peer ratings are simple viewed as more honest and a product that has a lot of positive ratings can end up selling better.
2. Positive Ratings can Promote Respect for Your Product
Products sold on the internet or online have the inherent problem of being, well, virtual. Consumers can see pictures of the products. However, they cannot actually touch or feel the products. Only more experienced consumers will be able to ignore that aspect. Most people still want to see it right in front of them, to see if it feels right.
Positive ratings can replace that lost dimension. Instead of using the feel of the product to help their decision making, they can use the fact that it might have the best ratings or even the fact that it has a lot of ratings. The more ratings it has, the more wide-spread it’ll appear. That can also imply that it has good support because it is distributed well.
Without these ratings, the product will seem flat and unreal. At worst, it might seem imaginary or a scam. That is not the sort of image that leads to big sales or sales of any kind.
3. It Serves as Passive and Free Advertising
Ratings can directly inform the consumer of the value of the product you are selling. Advertising is inherently expensive. However, ratings are free and stem directly from the value of your product. This is particularly valuable for newer companies that cannot afford anything beyond the most basic of advertising methods.